The media:

a. provide information and entertainment.
b. affect political institutions.
c. affect cultural institutions.
d. All of these choices are correct.


ANSWER: d

Communication & Mass Media

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David Ogilvy believed when you have nothing to say you should:

a. Record it b. Get someone else to talk c. Sing it d. Memorize it

Communication & Mass Media

At the time of its creation, what made the March of Dimes unique among medical research charities?

What will be an ideal response?

Communication & Mass Media

Hill & Knowlton was the first American PR firm to ______.

a. promote services with media tours b. open a branch office in Europe c. work for a political campaign d. have an African-American owner

Communication & Mass Media

Sometimes speakers forget that their audience doesn't know as much about the topic as the speaker does. In doing so, what trap have they fallen into?

a. technicality b. triviality c. double focus d. time

Communication & Mass Media