Jessica is twenty-nine years old and spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio or read magazines at times. Jessica is most likely to be a:
a. tween.
b. Millenial.
c. Gen Zer.
d. baby boomer.
ANSWER: b
Jessica is most likely to be a Millenial. Millennials may be the most tech-savvy generation yet, spending more time surfing the Web and on social media than they do watching television, listening to radio, or reading newspapers, but they still use and value traditional media.
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