______ and ______ need to emerge for people to understand the importance of social media.

A. Engagement; interactions
B. Paid media; earned media
C. Conversations; relationships
D. Metrics; data


C. Conversations; relationships

Communication & Mass Media

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Supreme Court decisions establish clearly that students in public schools (K–12) ______.

a. enjoy the same protection of school-related speech as do university students b. may have their school-related speech restricted to serve other important government interests c. may never have their school-related speech restricted by school authorities d. enjoy no freedom of speech in school

Communication & Mass Media

Terry claims not to care what people think about him. Sue manages her identity to make her appear socially competent. They both say they don’t care how an audience reacts to them. Terry and Sue are ______ people.

A. autonomous B. competent C. aware D. strategic

Communication & Mass Media

Rodrick, a management consultant, believes that organizations should engage in participative decision making because the increased information flow which results from employee participation leads to better decision making. Rodrick believes in the _______________ model of participative processes.

A. exigency B. affective C. cognitive D. contigency

Communication & Mass Media

Women tend to be more sensitive to smells, and in the United States, strong body smells are interpreted as being offensive. In this example ________ determines sensitivity, while __________ determines interpretation

a. sex; affiliation b. sex; culture c. femininity; affiliation d. femininity; culture

Communication & Mass Media