Which of the following is an example of a type I error?
A) buying a carton of eggs at the store and discovering that one was broken
B) releasing a guilty defendant
C) returning your computer for warranty repair when the fault was caused by user error
D) passing defective materials from a supplier into your processes to keep your workers busy
C
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When closing a direct request, you should be sure to
A) include an apology for taking up the reader's time. B) include a mention of your own qualifications or status. C) include the time limits involved in your request. D) include an indication of the consequences of a failure to reply. E) downplay the significance of what you are asking.
Which of the following actions was a key element of the Enron audit fraud?
a. Capitalizing line costs rather than expensing them. b. Misrepresenting bribes from suppliers as a reduction of operating costs. c. Shifting debt to off-balance sheet special entities. d. Concealing large losses related to securities investments.
Which of the following should NOT be part of what public relations practitioners do in an INTEGRATED MARKETING COMMUNICATIONS project or campaign?
A) write product publicity B) create paid spots for radio and TV featuring products and services C) use appropriate celebrity spokespersons to gain media attention D) use special events to create buzz
Short-term liabilities are those liabilities that
A) will be paid in less than one year B) are due to paid in 5 to 10 years C) are due to be paid in more than one year D) are liabilities owed to the owner and will never be paid