For companies marketing business-to-business products and services, the largest part of the marketing budget is usually allocated to:
A) television advertising.
B) catalogue marketing.
C) personal selling.
D) telemarketing.
C
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Which of the following is considered as a "sin" in the marketing discipline?
A) focusing too much on new opportunities B) targeting a competitor's market share C) prioritizing customer relationships over everything else D) using technology in an inefficient manner E) increasing the marketing budget in times of uncertainty and risk
What is the primary benefit of effective internal control in an organization?
a. Achievement of certain organizational goals. b. Completion of a successful audit for the entity. c. Shareholder involvement in the company's success. d. Obtaining profitability and financial strength.
Nutri Star Corp. is a large food manufacturing corporation which is more profitable that its competitors. The company uses only organically grown grains and fruits
Nutri Star also promotes organic farming and helps nonprofit agencies who focus food and nutrition causes. The company has now decided launch a campaign that aimed at promoting healthy eating habits among youth. Nutri Star is most likely to have adopted the concept of__________. Fill in the blanks with correct word.
How should entrepreneurs think about leveraging latent needs?
a. Latent needs should lead to new solutions b. Latent needs should be considered in the design, but not the focus of the product c. Latent needs should be considered only in the packaging of the product d. Latent needs should be disregarded