Which of the following is most likely to be true regarding customer vector?
A. It helps marketers in identifying prospective customers.
B. It makes it difficult to decide which marketing efforts to continue or expand.
C. It considerably increases cognitive dissonance.
D. It helps entrepreneurs decide how to operate several key aspects of their marketing efforts.
Answer: D
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Treating each customer separately and giving the perception that he or she is being treated as a unique segment by sending individualized communications is known as:
A) positioning. B) mass marketing. C) one-on-one marketing. D) selective marketing.
Which of the following activities is an operating activity?
a. Collections of accounts receivable. b. Investing in equity securities of other companies. c. Payment of dividends. d. Issuing common stock
Which of the following accounts could not be classified as a current liability?
A. Accounts payable. B. Notes payable (due in 11 months). C. Notes payable (due in 5 years). D. Current portion of long-term note payable. E. Unearned revenues.
Being persuasive ________
A) is rarely required in your daily life B) involves understanding why your audience may resist your ideas C) means tricking your audience into doing what you want D) is very unethical and in some situations may even be illegal E) means being influenced by others to agree with their point of view or request