__________is a measure of the contribution margin required to deliver a good or service as the business grows and volumes increase
A) Scalability
B) Process capability
C) Sustainability
D) Operability
A
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Demographic changes should be monitored by marketing managers because:
A) they may find growth opportunities. B) it might effect a regulatory change. C) it might impact raw materials' prices. D) it might help to reduce production costs
The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________
A) primary demand B) market potential C) market minimum D) optimum demand E) market demand
Starbucks, Aveda, and BMW have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy
A) market-skimming B) market-penetration C) survival D) market share maximization E) product-quality leadership
The intrapersonal definition of authentic leadership states that leadership ______.
A. is not a trait but a skill that can be learned B. is a transactional process between leaders and followers C. allows followers to affect leaders D. grows out of the life story of the leader