Managers must take special care in writing standard operating procedures to ensure that all employees complete the procedures accurately and consistently
Indicate whether the statement is true or false
True
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Briefly describe the purpose and characteristics of an effective thank-you note
The marketing emphasis of a company pursuing a broad differentiation strategy usually is to
A. emphasize selling directly to end users and promoting personalized customer service. B. tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features. C. out-advertise rivals and make frequent use of discount coupons. D. communicate the product's ability to serve the customer's every need. E. underprice rival brands with comparable features.
Which of the following is true of LLC (limited liability company) taxation?
A) An LLC is taxed as a corporation in all general cases. B) Income or losses of an LLC do not flow through to the members' individual income tax returns. C) Members of an LLC are subject to double taxation. D) An LLC is not taxed at the entity level.
Which of the following is the best example of competing on low-cost leadership?
A) A firm produces its product with less raw material waste than its competitors do. B) A firm offers more reliable products than its competitors do. C) A firm's products are introduced into the market faster than its competitors' products are. D) A firm's research and development department generates many ideas for new products. E) A firm advertises more than its competitors do.