Jayson Blair is no longer a New York Times reporter. His blatant use of stolen and
fabricated stories led not only to his own forced resignation, but also to the resignations
of two high-ranking editors at the Times.
What can we learn from this incident?
A) We can no longer trust the mainstream news media to tell the truth.
B) "If it bleeds, it leads" is what even reputable papers do to increase readership.
C) Our society has become increasingly obsessed with punishing white collar crime.
D) Penalties for plagiarism are severe and the consequences can be devastating.
D
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If you are using a search engine (such as Google) to search the Internet, and it returns
a list with no helpful items, how should you proceed? A) Launch the same engine again to see if it produces a better list on its second try. B) Launch another search engine to see if it produces a better list of findings. C) Abandon your search of the Internet as nothing of value likely exists there. D) Type in random URLs with the appropriate extensions to see what might turn up.
What type of delivery option should you use if you need every word to be exact?
A. Memorized mode B. Manuscript mode C. Impromptu mode D. Extemporaneous mode
In an informative speech to a group of incoming high school seniors, Tori talked about the change in her confidence level from her first year in college to her senior year. Although college seemed a long way off for her audience, they listened intently. Tori made her speech interesting by
a. telling a story that had conflict and suspense. b. presenting information that related to their lives. c. asking them a rhetorical question. d. presenting information that was startling.
For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives.
A. strategies B. tactics C. messages D. situational analysis