When a salesperson says, "This glue will form a stronger bond than any other glue on the market," he is stating a product benefit.
Answer the following statement true (T) or false (F)
False
The glue being stronger than any other brand is a product advantage. A product benefit is the positive result the buyer receives from the product.
You might also like to view...
Which of the following accounting principles or conventions is contradictory to the GAAP requirement to expense R&D costs immediately?
A) historical cost principle B) comparability C) conservatism D) matching principle
The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics
A) Arbitron Rating Index B) American Customer Satisfaction Index C) Nielsen panel Index D) American Regulated Index E) J. D. Power Loyalty Index
If gun control legislation were passed to reduce the number of homicides, which of the following graphs would best indicate that the legislation might be producing the intended effect?
Rick and Allan want to start a union in the small factory where they work. Outline the basic procedures they will need to follow to get a union recognized as the exclusive bargaining unit for the company employees