An automobile manufacturer acquires a rental car company. This is an example of
A. backward integration.
B. product differentiation.
C. forward integration.
D. economies of scale.
Answer: C
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A(n) ________ stops creditors from pursuing their collection actions.
Fill in the blank(s) with the appropriate word(s).
What happens during the sales decline stage?
A. Sales promotion is primarily targeted at intermediaries to get them interested in selling the product. B. The total amount spent on promotion usually decreases as firms try to cut costs to remain profitable. C. Firms do not need targeted promotion to reach customers. D. Personal selling will probably dominate the promotion blends of consumer products firms. E. Promotion emphasis shifts from stimulating selective demand to building primary demand.
To share in the government market, it is advantageous to be on the list of approved suppliers.
Answer the following statement true (T) or false (F)
What is the overall focus of strategic planning?
a. To maximize profits b. To ensure prices are lower than competitors c. To create a game plan for long-run survival and growth in consideration of changing marketing opportunties