The concise, one-sentence summary or preview of exactly

what you want to say in your speech is called the

a. working outline.
b. attention-getter.
c. central idea.
d. general purpose.


c

Communication & Mass Media

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Which term asks if a study really investigated what it was supposed to investigate?

a) Operational validity b) Internal validity c) Post hoc validity d) External validity

Communication & Mass Media

What should you remember when preparing a PowerPoint presentation?

a. use contrasting colors and make them easy to read b. use blank screens when not in use c. do not present your entire speech from PowerPoint slides d. all of the above

Communication & Mass Media

Describe the elaboration likelihood model (ELM).

What will be an ideal response?

Communication & Mass Media

Specific interactions that focus on the job at hand are known as:

A) Transactional processes B) Task processes C) Team processes D) Symmetrical processes

Communication & Mass Media