Describe the elaboration likelihood model (ELM).
What will be an ideal response?
The elaboration likelihood model focuses on how audience members interpret persuasive messages. ELM theory indicates that people are persuaded both directly and indirectly. It includes factors that researchers call indirect or peripheral. For instance, if a person responds to the music, creative logo, or attractive spokesperson in an advertisement, he or she has been indirectly persuaded. ELM is more audience-centered than other persuasive theories, so it can be valuable in understanding how we have been persuaded.
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A. Your race B. Your rank as Captain in the Army C. Your status as grandchild D. Your ethnicity
Which part of a PR plan would take into account elements such as mileage, postage, and staffing?
a. Budget b. Tactic c. Evaluation d. Strategy
A good central idea uses abstract language
Indicate whether the statement is true or false
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a. adjusting previously scheduled meeting times b. ignoring previously scheduled meeting times c. progressively defining when and where to encounter someone through multiple calls d. changing plans once someone has already set out for the encounter