The difference between the yield to maturity on a defaultable bond and an otherwise equivalent default-free bind is called the:
A) Credit risk
B) Credit spread
C) Loss given default
D) Recovery rate
B
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Balance of power is most likely the issue a salesperson must consider when responding to a ________ tactic
A) budget limitation B) feel-felt-found C) let-us-split-the-difference D) "if...then" E) "sell low now, make profits later"
The starting point of design thinking is which of the following?
a. Will the idea make money? b. Can it be done? c. What do people need? d. How can this product or service be improved?
Dividends and expenses increase equity
Indicate whether the statement is true or false
Which of the following is a possible danger when using a combining approach to target marketing?
A. Effective product marketing mix variables are not achieved. B. Coordinating the different marketing mixes for the different segments is difficult. C. Economies of scale may develop. D. The target market may become larger over time. E. Competitors may do a better job appealing to submarkets.