The affective steps of AIDA are ________.
A. desire and attention
B. aspiration and action
C. attention and interest
D. decision and action
E. interest and desire
Answer: E
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Which of the following statements correctly describes the practices regarding customer privacy in the U.S.?
A. In the U.S., the opt-out policy is applied when consumers' personal information is collected and used. B. The U.S. has more stringent consumer privacy laws than the European Union. C. In the U.S., personal information is generally viewed as being in the public domain, and retailers can use it in any way they desire. D. Current legislation in the U.S. for consumer privacy forces strict protection of consumer privacy in retailing. E. In the U.S., Americans rely upon federal government to protect consumer privacy.
What should you remember when wanting your prospect with a thinker personality to make a decision on your solution?
A. Prospect probably will want input from others before making a decision. B. Prospect might be impatient with you for not moving quick enough. C. Prospect will probably be more methodical and deliberative in decision making. D. Prospect might want a path forward and to feel he or she is making progress. E. Prospect may need some level of social proof or recommendations from others.
The primary purpose of the statement of cash flows is to provide information about a company's cash receipts and cash payments during an accounting period
Indicate whether the statement is true or false
Companies can customize online advertising by ________ so that people who log on in different places will see ad banners for local businesses
A) geotargeting B) geodemography C) geodiversity D) psychographics E) profiling