The principle of maximizing shareholder value is most consistent with the ethics of:
A. Utility.
B. Duty.
C. Liberty.
D. Care.
C. Liberty.
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Which of the following most likely covers transportation costs incurred by channel intermediaries?
A) seasonal discount B) associate allowance C) trade discount D) promotional allowance E) quantity discount
In order to build relationships with customer value, firms must do all of the following EXCEPT
A. brief their advertising people to develop ads that try to convince a customer to buy once. B. ensure that everyone in a firm works together to provide customer value before and after each purchase. C. try to eliminate costs that do not give value to customers. D. try to adopt the marketing concept. E. attract customers in the first place-and keep them satisfied after they buy.
Answer the following statement(s) true (T) or false (F)
Many entrepreneurs do not understand the marketing life cycle of a new product.
Which of the following is an example of an exculpatory clause?
A)Creditor charges 38% interest on a loan B)Seller is not responsible for property damage regardless of the cause of the injury C)Buyer agrees to pay any costs of litigation D)Employee agrees to never work for a competing company