PepsiCo created a Mission Control Center–set up like a broadcast television control room–in the middle of the marketing department in its Chicago headquarters. What was the purpose of this effort?
A) to monitor the performance of Coca-Cola
B) to create a blog to promote its Gatorade brand
C) to monitor the Gatorade brand on social networks around the clock
D) to measure sales of its Gatorade brand on a minute-to-minute basis
E) to get involved in consumers' conversations about their daily lives
C
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Venus Inc., a company designing and marketing branded diamond jewelry, targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________ segmentation
A) intermarket B) loyalty C) life-cycle D) income E) psychographic
What would be the outcome of cell B8?
a) =COUNT(B2:B7)/COUNTIF(B2:B7,"A")
b) =COUNTIF(B2:B7,"A")/COUNT(B2:B7)
c) =COUNTIF(B2:B7,"A")/COUNTA(B2:B7)
d) =COUNTIF(B2:B7,"A")/ COUNTIF(B2:B7,"A")
e) =COUNT(B2:B7,"A")/COUNTA(B2:B7)
Risk milestones are indicators that a risk has occurred or is about to occur
Indicate whether the statement is true or false
The ________ is a measure of how quickly a merchandiser sells its merchandise inventory.
Fill in the blank(s) with the appropriate word(s).