What is neuromarketing? How is neuromarketing used by marketers?

What will be an ideal response?


Neuromarketing involves measuring brain activity to learn how consumers feel and respond. Marketing scientists using MRI scans and EEG devices have learned that tracking brain electrical activity and blood flow can provide companies with insights into what turns consumers on and off regarding their brands and marketing. Companies ranging from PepsiCo and Disney to Google and Microsoft now hire neuromarketing research companies to help figure out what people are really thinking. Although neuromarketing techniques can measure consumer involvement and emotional responses second by second, such brain responses can be difficult to interpret. Thus, neuromarketing is usually used in combination with other research approaches to gain a more complete picture of what goes on inside consumers' heads.

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________ is a form of internal consistency reliability in which the items constituting the scale are divided into two halves, and the resulting half scores are correlated

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Veena needs to make a change to her organization, as a competitor has come in and threatened to take away a large portion of her sales. Which of the following best describes the type of change she is engaging in?

A. proactive B. incremental C. radical D. reactive

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Saying that the new clarity from the Hubble Telescope is like a company's self-examination is:

a. an example b. a comparison c. both of the above d. none of the above

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