Which of the following is most likely to confuse the audience of a voice-over story?

A. a mismatch between what the audience sees and hears
B. discussion of complex political topics
C. use of rounded numbers rather than exact numbers
D. natural sounds playing in the background as the voice-over is happening


A. a mismatch between what the audience sees and hears

Communication & Mass Media

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According to the authors of Built to Last: Successful Habits of Visionary Companies, one thing that enduring, successful companies have in common is ________

A) an innovative employee orientation program B) a set of clear, strongly held core values C) a set of clearly articulated rules and regulations D) business savvy E) a generous 401-K benefits plan

Communication & Mass Media

Which transitional phrase can be used to signal a qualification or exception?"

A. "If you want further evidence, look at..." B. "On the other hand..." C. "In conclusion..." D. "Next, let's discuss..."

Communication & Mass Media

When Luke decides that he wants to end his relationship with his girlfriend, he starts to show the irritation that he feels and ignores her, which he knows she hates. Luke is practicing the disengagement strategy of _____

Fill in the blank(s) with correct word.

Communication & Mass Media

When trying to persuade listeners who are skeptical about your position, you need to deal directly with the reasons for their skepticism.

Answer the following statement true (T) or false (F)

Communication & Mass Media