Digital CookwareDigital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs. The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached. The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking. Digital Cookware is a small company, and it has invested considerable money in developing this new technology, which it eventually hopes to use in an entire line of pots and pans. It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows. It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line. Digital Cookware is considering some kind of
sales promotion.Refer to Digital Cookware. Digital Cookware is offering retailers a price reduction for allocating space for special displays its products. This type of trade sales promotion is called:
A. push money
B. trade allowances
C. event sponsorship
D. store demonstrations
E. trade shows
Answer: B
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A. external B. horizontal C. corporate D. downward E. informal
MLA and ______ styles are the most popular referencing styles.
Fill in the blank(s) with the appropriate word(s).
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a. the company is liable and has no defense. b. anyone other than the company who signed the statement is liable and has no defense. c. all experts are liable and have no defense. d. the company is liable unless it can show due diligence.