When does an idea or experience become evidence?
a. When a speech is complete
b. When an audience is convinced by it
c. When it is chosen for a persuasive interaction
d. When it is conceived of or occurs
c. When it is chosen for a persuasive interaction
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Even in the best of circumstances, miscommunication is inevitable
Indicate whether the statement is true or false
The two licensing companies that handle most of the rights to play music for broadcast are:
a. ASCAP and Matsushita. b. BMI and Sony. c. Billboard and Time Warner. d. ASCAP and BMI.
A clearly identified communication goal would do which one of the following as a result of that communication?
a. State a desired identifiable change. b. Describe the audience and its makeup. c. Refer to the organizational mission. d. Identify magnitude and measures used to determine effectiveness.
Which of the following is a salient feature of a face-to-face interview?
A. It tends to obtain a poor response rate. B. It allows the interviewer to establish credibility through physical appearance. C. It prevents the interviewer from focusing on in-depth attitudes and information. D. It is inexpensive and saves time.