When does an idea or experience become evidence?
a. When a speech is complete
b. When an audience is convinced by it
c. When it is chosen for a persuasive interaction
d. When it is conceived of or occurs
c. When it is chosen for a persuasive interaction
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The two licensing companies that handle most of the rights to play music for broadcast are:
a. ASCAP and Matsushita. b. BMI and Sony. c. Billboard and Time Warner. d. ASCAP and BMI.
Which of the following is a salient feature of a face-to-face interview?
A. It tends to obtain a poor response rate. B. It allows the interviewer to establish credibility through physical appearance. C. It prevents the interviewer from focusing on in-depth attitudes and information. D. It is inexpensive and saves time.
Even in the best of circumstances, miscommunication is inevitable
Indicate whether the statement is true or false
A clearly identified communication goal would do which one of the following as a result of that communication?
a. State a desired identifiable change. b. Describe the audience and its makeup. c. Refer to the organizational mission. d. Identify magnitude and measures used to determine effectiveness.