When does an idea or experience become evidence?

a. When a speech is complete
b. When an audience is convinced by it
c. When it is chosen for a persuasive interaction
d. When it is conceived of or occurs


c. When it is chosen for a persuasive interaction

Communication & Mass Media

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The two licensing companies that handle most of the rights to play music for broadcast are:

a. ASCAP and Matsushita. b. BMI and Sony. c. Billboard and Time Warner. d. ASCAP and BMI.

Communication & Mass Media

Which of the following is a salient feature of a face-to-face interview?

A. It tends to obtain a poor response rate. B. It allows the interviewer to establish credibility through physical appearance. C. It prevents the interviewer from focusing on in-depth attitudes and information. D. It is inexpensive and saves time.

Communication & Mass Media

Even in the best of circumstances, miscommunication is inevitable

Indicate whether the statement is true or false

Communication & Mass Media

A clearly identified communication goal would do which one of the following as a result of that communication?

a. State a desired identifiable change. b. Describe the audience and its makeup. c. Refer to the organizational mission. d. Identify magnitude and measures used to determine effectiveness.

Communication & Mass Media