When speakers consider the audience's positions, beliefs, values, and needs they are being ____________________.

Fill in the blank(s) with the appropriate word(s).


audience centered

Communication & Mass Media

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The ________ dimension of source credibility means that highly credible sources are perceived as having knowledge and experience regarding the topic they address and therefore are credible. This makes sense because we tend to put more stock in ideas and advice that come from experts than in those that come from non-experts

a. practicality b. optimism c. expertise d. ethical

Communication & Mass Media

Your text suggests several guidelines for organizing files of your research notes. Which of the following is NOT suggested?

A) In your notes, include complete bibliographical information for every reference. B) Create a notebook with a separate section for each of your main points. C) As you develop your ideas, you are likely to add or delete sections in your notebook or move material from one section to another. D) Write a word-for-word manuscript for your speech, based on the information in your notes. E) All of the answer choices for this question were suggested in the text as guidelines for organizing your research notes.

Communication & Mass Media

Many of these programs incorporate multitrack production capabilities:

a. apps b. browsers c. digital audio workstations (DAW) d. A & B e. B & C

Communication & Mass Media

Health care provided outside of the traditional Western medical system is called ________.

A. witchcraft B. complementary and integrative medicine C. stigmatized care D. managed care

Communication & Mass Media