The darker side of direct marketing, from a consumer perspective, includes all of the following EXCEPT ________
A) irritation
B) unfairness
C) deception and fraud
D) federal regulation
E) invasion of privacy
D
You might also like to view...
Coke's worldwide success is based on:
A) adaptation of the marketing mix. B) standardization of the marketing mix. C) selected elements of the marketing mix. D) using local sales force and vending machines. E) using existing local infrastructure.
In the textbook, an ethical dilemma is discussed that involved Pepsico and its decision to invest or not in a bottling plant in Burma. What was the short-term decision that Pepsi chose?
a. They purchased the plant and saw a decrease in profits b. They declined the purchase and saw a decrease in their profits c. They declined the purchase and invested in a bottling plant in Alaska d. They purchased the plant in Burma and saw an increase in their profits
Assume that Meyer Corporation is 100 percent equity financed, and has the following information: (1) Earnings before taxes = $1,500; (2) Sales = $5,000; (3) Dividend payout ratio = 60%; (4) Total assets turnover = 2.0; (5) Applicable tax rate = 30% The firm's return on equity is:
A. 25%. B. 30%. C. 35%. D. 42%. E. 50%.
Spomer Corporation's inventory at the end of Year 2 was $114,000 and its inventory at the end of Year 1 was $120,000. Cost of goods sold amounted to $710,000 in Year 2. The company's inventory turnover for Year 2 is closest to:
A. 5.92 B. 6.23 C. 1.05 D. 6.07