Which of the following is true of the AIDA model of message planning?
A. Arousing desire is the final step in the process.
B. Obtaining action is the first step in the process of message planning.
C. Convincing customers that the product can meet their needs is a way to hold interest.
D. Holding interest is the easiest step in message planning.
E. Focusing on a unique selling proposition that aims an unsatisfied need is a way to arouse desire.
Answer: E
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