When utilizing SMART goals or MBO, deadlines can help you keep your eye on the ______ while simultaneously paying attention to ______.
A. task at hand; ethical standards
B. customer; the employees
C. profitability; details you may be missing
D. big picture; the necessary details
E. profits; employee satisfaction.
D. big picture; the necessary details
Deadlines can help you keep your eye on the "big picture" while simultaneously paying attention to the details that will help you realize the big picture.
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Which of the following is true of logistics?
A) Companies can gain a powerful competitive advantage by using improved logistics to enhance customer service or lower prices. B) The cost savings to a company and its customers due to improved logistics is typically nominal. C) Less than 5 percent of an average product's price is accounted for by shipping and transport. D) The cost of logistics is considerably less than advertising. E) Shaving off a small fraction of logistics costs has very little impact on savings.
Explain how salespeople link a company with its customers
What will be an ideal response?
What is one way MPR protects the sales and/or image of a product?
A) MPR encourages firms to develop crisis management plans. B) MPR invests heavily in creative branding campaigns. C) MPR encourages intermediaries to communicate directly with consumers. D) MPR emphasize search engine optimization. E) MPR places tremendous importance on prices for media space and time.
Facebook allows advertisers to set a daily budget: Once their costs (usually per click) reach a certain level, the ad disappears for the rest of the day. Why would this be a risk for an advertiser?
A. could limit exposure of successful ads B. leads to poor cost control C. makes it unable to modify the ad D. encourages negative feedback E. could limit the reach of the ad