Marketing channels create several types of utility including time, place, possession, and form.
Answer the following statement true (T) or false (F)
True
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Carla, a team leader in charge of customer relationship management, is planning strategies to improve the profitability of her firm's least profitable but loyal customers
She is also examining methods for "firing" customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong? A) butterflies B) true friends C) strangers D) barnacles E) innovators
The use of an actor's voice for reading poetry in a series of automobile commercials is an example of a
A. subtextual message. B. talking jingle. C. voiceover. D. needledrop. E. tagline.
In considering that "a reporter is a reporter," media-savvy public relations practitioners know that ________
A) all journalists subscribe to a uniform code of ethics B) they are all standard-issue reporters C) anything they say to a journalist is fair game to be reported D) they can approach reporters in a casual, easy manner
Which term below is described by directly and concretely showing the employee he or she is valued through financial rewards.
a. Intrinsic motivation b. Inherent rewards c. Extraneous motivation d. Extrinsic rewards