Which of the following statements about media acquisition is not correct?
a. Comcast acquired NBC Universal
b. Media General acquired LIN broadcasting
c. Facebook acquired Instagram
d. Google acquired Youtube
e. none of the above
a
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One possible explanation for why more specific recommendations in a persuasive message are more persuasive than less specific recommendations is:
a. message receivers engage in less elaboration when there is more detail b. less specific recommendations might not be as well understood by the message receivers c. specific recommendations increase perceptions of the speaker’s expertise d. specific messages lead to higher perceptions of self-efficacy
This is known as product placement, where a product is shown on a television show or during a movie
A) advertainment B) advertisement C) pay for show D) branded content E) subliminal advertising
The dialogic theory of mass communication centers on two-way communication, attempting to communicate with others instead of just speaking to or at them
Indicate whether this statement is true or false.
Imagine that you have to deliver an informative speech about college tuition to a first-year public speaking class. Create a specific purpose for the speech and articulate four ways that you can test the strength of your purpose
What will be an ideal response?