In order to come up with an idea for her speech, Renata took out a sheet of paper and started writing down every possible idea she could think of. After three minutes, she had ten ideas. What process is Renata using?
a. Information overload
b. Silent brainstorming
c. Self-talk
d. Habituation
b
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A particular benefit of social media to PR practitioners is having a direct channel to target audiences without interference by a ______.
a. limited reach b. media gatekeeper c. printing deadline d. delayed press release
The goal of Under Armour’s I Will What I Want campaign was an appeal to women to ______.
a. recognize their uniqueness b. chart their own course c. break from routine d. develop mental strength
What is characteristic of an extemporaneous speech?
a. emphasizes audience interaction b. memorized to come across as natural c. read to insure accuracy of wording d. prepared off-the-cuff
Which of the following is a disadvantage of social media?
A. Messages sometimes are distributed to a broader audience than the user intended. B. Real-time updates are difficult to provide. C. Limited numbers of devices are available for sending and receiving. D. Most people find the sites difficult to navigate.