Attacking the person rather than their idea is an example of a(n) ____________________ argument
Fill in the blank(s) with correct word
Ad Hominem
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One of the important contributions of the ELM is that a variable can play different roles depending on the situation. In situations of low elaboration, what role is speaker credibility most likely to play?
a. influence elaboration valence b. influence elaboration strength c. serve as a peripheral cue d. influence degree of elaboration
When preparing a presentation on the effects of smoking, you decide to interview a pulmonary physician at your university. The testimony provided by this physician is ______.
a. personal testimony b. expert testimony c. comparative testimony d. lay testimony
The best disc jockey for the midday daypart on a hit music station should be (best choice according to your textbook)
a. talkative and relating b. teen-oriented and up-tempo c. warm and friendly d. very laid back and nontalkative e. a screamer
Explain the difference between direct perception checking and indirect perception checking. Think about your own relationships, and provide a detailed example of each type which you have experienced or observed.
What will be an ideal response?