What country represents the largest Internet market in Latin America? And who are the primary users and sites?
What will be an ideal response?
Brazil represents the largest Internet market in Latin America and the fourth-largest market in the world, with over 140 million users. Most social media users in Brazil are younger, with an estimated 90% between the ages of 15 and 32. Facebook is the most popular SMW in Brazil, with 25% of the market; other popular sites are WhatsApp, LinkedIn, Tumblr, Twitter, and Skype. The use of SMW in India is also growing rapidly (90% annually). India currently has approximately 216.8 million SMW users and is expected to have 283 million users by 2018 (Statista, 2016). The majority of Indians access the Internet over a mobile device rather than a computer. The most popular SMW platforms in India are Facebook (33% market penetration), WhatsApp (28%), Twitter (24%), and LinkedIn (21%).
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