What country represents the largest Internet market in Latin America? And who are the primary users and sites?

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Brazil represents the largest Internet market in Latin America and the fourth-largest market in the world, with over 140 million users. Most social media users in Brazil are younger, with an estimated 90% between the ages of 15 and 32. Facebook is the most popular SMW in Brazil, with 25% of the market; other popular sites are WhatsApp, LinkedIn, Tumblr, Twitter, and Skype. The use of SMW in India is also growing rapidly (90% annually). India currently has approximately 216.8 million SMW users and is expected to have 283 million users by 2018 (Statista, 2016). The majority of Indians access the Internet over a mobile device rather than a computer. The most popular SMW platforms in India are Facebook (33% market penetration), WhatsApp (28%), Twitter (24%), and LinkedIn (21%).

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