The best opening for a positive message includes the single most important information you need to give the audience
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: In a positive message, include your main idea right up front. There is nothing to be gained by being indirect.
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Jeremy Stoppelman and Russel Simmons, founders of Yelp, a website with reviews of businesses, created a new type of business that did not exist before their efforts. They would best be described as
A. business developers. B. inventors. C. sole proprietors. D. entrepreneurs. E. intrapreneurs.
The business market consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others. List the major industries that make up the business market
What will be an ideal response?
Many stockholders choose to invest in preferred stock because:
A) preferred stock can always be converted into common stock at the stockholder's option. B) the preferred dividend distributions are generally increased each year. C) dividends are distributed to preferred stockholders before common stockholders. D) preferred stockholders includes the right to participate in management decisions through voting privileges.
According to your text, what do people think of first when they hear the term marketing?
A. television advertising B. newspaper advertising C. sales promotion D. public relations E. radio advertising