Berry's is a chain of shoe stores. The marketing team suggested that the company use permission marketing instead of interruption marketing. How can this benefit the company?
What will be an ideal response?
Student answers may vary.
Using permission marketing, the practice of marketing to consumers only after gaining their expressed permission, Berry's can develop stronger consumer relationships by respecting consumers' wishes and sending messages only when they express a willingness to become more involved with the brand.
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Although Asian consumers have a reputation for thriftiness, some are reluctant to use coupons, because doing so might bring shame upon them or their families
Indicate whether the statement is true or false
Which of the following is a disadvantage of PR?
A. It can misfire if mismanaged. B. It is subject to clutter. C. It does not contribute to sales. D. It is costly in both relative and absolute terms. E. It has less credibility than advertising.
When revenue has been earned, no entry is recorded until the related cash has been collected
Indicate whether the statement is true or false
Data is not _____________________
a. useful b. reliable c. information d. arbitrary