An effective way for an entrepreneur to establish legitimacy is:
A. to hire experienced employees from competitors.
B. to insist on professional behavior from all customer-contact employees.
C. to communicate the company's mission clearly and frequently.
D. to out-perform the competition by underbidding and over-promising.
Answer: B
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Which of the following is an advantage of the use of sophisticated distribution and information systems?
A. It helps an organization to monitor the productivity of its entire workforce. B. It offers an opportunity for the retailer to reduce operating costs. C. It creates a positive image of the brand in the minds of the consumers. D. It helps an organization to monitor the movements of its employees. E. It helps an organization to attain cultural diversity within its workforce.
Because of the acceptance that the other Broomer products have in the market, retailers are willing to stock items from the new "Inducer" line of clothing. This is an example of ________ power
A) referent B) passive C) legitimate D) coercive E) reward
Identify three key success factors in developing and implementing a social marketing program
What will be an ideal response?
Which of the following is true of the buyer's right of inspection?
A. The buyer can reject the goods immediately after inspection but only after paying for the goods. B. If the terms of the purchase are cash on delivery, the buyer must pay for the goods before inspection unless they are marked "Inspection Allowed." C. If the terms of the purchase are cash on delivery, the buyer always has the right to inspect the goods before he pays for it. D. The buyer has a right to inspect goods only if the transaction involves the purchase of perishable commodities or electronic equipment.