Which of the following statements is true?
A. Assets counted in M1 are more liquid than assets counted in M2.
B. M2 is a part of M1.?
C. Credit card spending is counted as part of M1.
D. Savings deposits are included in M1.
Answer: A
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According to the FTC, marketing and sales messages must
A) offer an alternative if the advertised product is not available. B) include a product reviewers name and any payment received for the review. C) not be offensive or insulting. D) include opt-in choices. E) be free of implied claims.
A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) demographic variables B) purchasing approaches C) situational factors D) personal characteristics E) operating variables
Following up is crucial to the successful completion of the pitch process
Indicate whether the statement is true or false
When we use gender stereotypes in interactions with others ______.
A. females benefit B. males benefit C. it often leads to biased judgments D. we solve gender-based problems using facts