What is the primary justification marketers use for conducting recognition and recall tests?
A. Researchers find that recalling an advertisement has a strong link to purchasing a product.
B. People have unfavorable views of advertising and are unlikely to purchase advertised products.
C. Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result.
D. People are more likely to buy a product they have seen advertised than one they have not seen advertised.
E. There is a strong link between advertisement recall/recognition and word-of-mouth communication.
Answer: D
You might also like to view...
Which of the following statements regarding the activities of Casion Corp is true?
a. Revenues decrease Forman's stockholders' equity. b. Expenses decrease Marcus' stockholders' equity. c. Expenses increase Marcus' stockholders' equity. d. None of these answer choices is correct.
Research questions should…
a. be testable b. be phrased in term of operational definitions c. ask if there is no difference between variables d. none of the above
All activities on a critical path have zero slack time
Indicate whether the statement is true or false
Which of the following is true of corporate entrepreneurship?
A. It involves revitalizing government agencies. B. It involves bringing new products or services to a market. C. It involves the creation of self-sustaining charitable and civic organizations. D. It is a form of entrepreneurship in which people own their own for-profit business.