Which of the following is true of corporate entrepreneurship?
A. It involves revitalizing government agencies.
B. It involves bringing new products or services to a market.
C. It involves the creation of self-sustaining charitable and civic organizations.
D. It is a form of entrepreneurship in which people own their own for-profit business.
Answer: B
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Which of the following is true of businesses with negative customer value?
A) They produce higher levels of pre-tax return on investment. B) They tend to gain market share. C) Their performance benefits exceed the cost of purchase. D) Their value propositions are average. E) They have great difficulty in retaining customers.
Sentiment analysis is also known as attitude mining.
Answer the following statement true (T) or false (F)
________ generally cover a shorter time period than other plans, perhaps only one or two months, and include detailed directions for specific activities to be carried out
A) Time lines B) Operational plans C) Marketing plans D) Strategic plans E) Pricing strategies
Non-financial measures are generally less timely than are financial performance measures
Indicate whether the statement is true or false