Which of the following is NOT a guideline that should be followed to avoid problems in question wording?
A) use positive statements only
B) define the issue
C) use ordinary words
D) avoid ambiguous words
E) avoid leading questions
A
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According to the text, the symbols used in the assignment of codes to each possible response to each question is usually a number
Indicate whether the statement is true or false
Which one of the following represents opinion pollster Elmo Roper's hypothesis that ideas in public information campaigns penetrate publics slowly through a process similar to osmosis?
A. Semantics of language D. Spread of an Internet virus B. Concentric-circle theory E. Congruent communication process C. One-way sender/receiver model
Compound interest assumes that all interest earned will remain invested and earn additional interest at the same interest rate
Indicate whether the statement is true or false
Resistance to change is inevitable and therefore must be addressed.
a. true b. false