A(n) __________ is an expression of approval or disapproval

a. belief
b. attitude
c. norm
d. behavior
e. value


b

Communication & Mass Media

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One way to reduce some of the nervousness connected to our view of the audience is to find points of ________ between ourselves and the audience

Fill in the blank(s) with correct word

Communication & Mass Media

During the 1960s, there were numerous issues to be addressed and companies adjusted their policies to generate public support and awareness. Which skill set of a public relations manager helped mitigate this situation, and how?

a) Issues management; this can help to earn public goodwill and understanding b) Audience analysis; this can improve community relations and product publicity c) Strategic planning; this can ensure that public relations is a contributor to the bottom line d) Reputation management; this can increase credibility and trust in the minds of the public

Communication & Mass Media

Which of the following is NOT recommended for managing your voice when delivering your speech?

A) Speak loudly enough B) Incorporate vocalized pauses C) Vary rate, pitch, and volume D) Articulate words clearly

Communication & Mass Media

In reader-oriented criticism,

a. interpretive communities are not seen as a social product. b. different interpretive communities may co-exist at a given time. c. the critic always interviews interpretive communities. d. a show always has only one interpretive community. e. Both a and c.

Communication & Mass Media