The text identifies a number of forms that for-profit —nonprofit alliances may take. Identify and describe them
What will be an ideal response?
• Corporate Issue Promotion — a corporation promotes a socially desirable behavior without nonprofit involvement (e.g. Anheuser Busch promotes designated drivers)
• Joint Issue promotion — a corporation joined to a nonprofit pays for and/or designs a campaign to promote an issue (e.g. Safeway food stores joining with a nonprofit to offer free flue shots in selected stores)
• Sales-related promotions — a corporation donates funds to a nonprofit based on profits or amounts of sales (e.g. Newman's Own donates proceeds to charity or Campbells soup donates based on the number of soup can labels turned in)
• Licensing and Co-branding — Licensing or using the non-profit's logo or name in with a corporate product or service for a fee (e.g. Cancer Society logo on orange juice or NicoDerm, Starbucks in University bookstores or a Church lobby.)
• Other Alliances — A variety of other alliances ranging from volunteering (groups of corporate employees banding together to support a nonprofit) to expertise (Yahoo donating expertise to a nonprofit building a Web site) and global banding together for political/social benefit such as Unilever helping to distribute condoms in India or Marathon's and BP's effort to stop the spread of malaria through distribution of Insecticide Treated Nets in the third world (NetMark).
You might also like to view...
Which of the following statements is true regarding dividends on preferred stock?
A) Preferred shareholders are guaranteed an annual dividend. B) Preferred shareholders will receive a dividend if common shareholders are paid. C) Preferred dividends in arrears are a current liability. D) Preferred dividends in arrears are either a current or long-term liability, depending upon when the corporation last declared a dividend.
Total quality management involves all employees, regardless of their function, in continuous quality improvement efforts.
Answer the following statement true (T) or false (F)
Caleb and his friend Louie agreed that Caleb would lease an apartment from Louie for three months in the summer. On the date the lease was to begin, Caleb arrived at the apartment and discovered that Louie's friend, Sheila was already living there. In this scenario, Louie has violated the implied warranty of:
A. liability. B. possession. C. no-liability. D. habitability.
Discuss the advantages and disadvantages of undifferentiated targeting, differentiated targeting, and concentrated targeting
What will be an ideal response?