________ tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress
A) Promotion mix plans
B) Message strategy statements
C) Creative concept strategies
D) Advertainment statements
E) Branded entertainment plans
B
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When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing
A) product-form B) loss-leader C) special event D) channel E) location
Differences in time preferences have the potential to create value in a negotiation.
Answer the following statement true (T) or false (F)
In evaluating the profitability of a specific organizational segment, all ____ would be ignored
a. segment variable costs b. segment fixed costs c. costs allocated to the segment d. period costs
Croce, Inc., is investigating an investment in equipment that would have a useful life of 7 years. The company uses a discount rate of 8% in its capital budgeting. The net present value of the investment, excluding the salvage value, is ?$515,967. To the nearest whole dollar how large would the salvage value of the equipment have to be to make the investment in the equipment financially attractive? (Ignore income taxes.)Refer to Exhibit 12B-1 and Exhibit 12B-2, to determine the appropriate discount factor(s) using the tables provided.
A. $885,021 B. $41,277 C. $6,449,588 D. $515,967