Distinguish between primary demand and selective demand by giving an example of each.
What will be an ideal response?
Primary demand is consumer demand for a whole product category. Selective demand is consumer demand for the particular advantages of one brand over another. Students' examples will vary. For example, the demand for hamburgers is a primary demand. The demand for Burger King's "flame-broiled" Whoppers rather than some other brand is an example of selective demand.
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The participation function of verbal communication allows us to participate in the social world by ______.
a. employing strategies to communicate messages through gestures b. helping us establish social, economic, and governmental systems c. allowing us to assert, promise, request, express, and perform d. learn basic sounds of a language through continual interactions
How can an organization determine the success of their investment in social media?
A) By tracking the number of "likes" B) By tracking the cost of upkeep C) Using quantifiable metrics D) Using customer reviews and opinions posted on the sites E) By using customer surveys
Which of the following statements is an example of a futures market transaction?
A) An executive has a portion of his current year salary deferred until he retires. B) An investor purchases 100 shares of IBM hoping to sell it in two years for a profit. C) A company purchases an option to buy 1000 barrels of oil anytime between now and the end of the year. D) A company agrees to purchase 1000 barrels of oil for delivery in six months at a price of $70 per barrel.
Interlinking is the term that describes the quantitative modeling of cause-and-effect relationships between performance measures, such as the customer satisfaction and product quality or employee performance
a. True b. False Indicate whether the statement is true or false