Which of the following is true of statistical forecasting methods that capture historic trends?
A. They provide predictions that are much more precise than judgmental methods.
B. They are useful for predicting events in the labor market that have no historic precedent.
C. They include variables such as intuition and guesswork in economic decision-making.
D. They remove the need for subjective judgments of experts.
E. They are particularly useful in situations where there is no long, stable history.
Answer: A
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A) an internal forward-looking metric B) an external backward-looking metric C) an internal metric that is used after the reporting period D) an external metric that is used during the reporting period E) an internal metric that can be used either during or after the reporting period
Which of the following statements is most TRUE about marketing research?
A) Marketing research follows an unpredictable path. B) Marketing research is systematic. C) Marketing research cannot be planned. D) All of the answer selections are FALSE. E) A and C are both true.
When there is a net loss, the Income Summary account would have a credit balance.
Answer the following statement true (T) or false (F)
Sade needs to hire some semiskilled workers from the local area. She wants to keep the price of advertising low and not attract any applicants from out of state. Her best external recruitment source would be ______.
A. specialized publications B. the Internet C. local mass media D. public agencies