With respect to the creative services department of a full-service agency, the layout for TV commercials is known as a(n)
A. creative brief.
B. storyboard.
C. logo.
D. packshot.
E. art infusion.
Answer: B
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In a bailment, the title to the goods stays with the bailor.
Answer the following statement true (T) or false (F)
Cook, Inc, a manufacturer of tires, has given you its most recent annual report in an effort to obtain a sizable loan. The company is very profitable and appears to have a sound financial position. Based on a report presented on prime-time television last night, you are aware that Cook is a defendant in several lawsuits related to its defective tires that cause vehicles to overturn. The
information presented on television is an example of financial information that is a. Relevant b. Consistent c. Predictable d. Comparable
The Roger's Company incurred the following costs in the acquisition factory production equipment: Invoice price $2,675 Purchase discount lost 75 Freight-in 400 Installation 750 Cost of trial runs 150 What is the capitalizable cost of the equipment?
A) $4,050 B) $3,900 C) $3,825 D) $2,675
When providing the bad news, which of the following would do least to minimize the potential negative feelings from the bad news?
A) Devote as little space to the actual bad news as possible. B) Devote as little time to the explanation of the bad news as possible. C) Use specific and concrete terms to ensure understanding of the bad news. D) Subordinate the news within a complex or compound sentence. E) Place the bad news in the middle of the paragraph.