A ten-year lease obligation appears on the balance sheet of Generic Products Company. How would it most likely be classified on the balance sheet?
a. Long-term liability
b. Current asset
c. Long-term asset
d. Contra-liability
a
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When a company declares a 2-for-1 stock split,
a. stockholders' equity is doubled. b. there is no effect on total stockholders' equity. c. a shareholder who previously held 100 shares will have 300 shares after the split. d. the price of each share will be one third of what it was before the stock split.
An advantage of internal development is that firms do not have to combine activities across the value chains of many companies and merge company cultures.
Answer the following statement true (T) or false (F)
Research has shown that negotiators use what two forms of deception in misrepresenting the common-value issue?
A. misrepresentation by permission and misrepresentation by omission B. misrepresentation by admission and misrepresentation by permission C. misrepresentation by admission and misrepresentation by commission D. misrepresentation by omission and misrepresentation by commission
Which of the following statements is most likely true about unsought products?
A) Unsought products are consumer products and services that customers buy frequently. B) Marketers use aggressive advertising to convince consumers to buy unsought products. C) Unsought products are typically purchased for further processing by industrial manufacturers. D) Compared to convenience products, unsought products are purchased more frequently. E) Unsought products offer many unique characteristics to status-conscious consumers.