You are organizing by the principle of contrast when you conclude that some items (people or messages, for example) don’t belong together because they’re too different from each other to be part of the same unit
Indicate whether the statement is true or false.
Answer: True
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______ suggests that how the media organizes and presents information influences how people are likely to understand the story.
A. Focus theory B. Agenda-setting theory C. Construction theory D. Framing theory
The attractive communication style is considered to be a style that is inattentive, unfriendly, and unrelaxed
Indicate whether this statement is true or false.
Relationship messages focus on
A. how the message was said. B. the deep level of meaning inherent in the message. C. the superficial level meaning of the message. D. the use of nonverbal communication to communicate relationships.
What was the unit of analysis in Hoffman and Heald's (2000) study of comparative advertisements in African American and general readership magazines?
a. physical unit b. syntactic unit c. theme unit d. propositional unit