The most reputable Fortune 500 corporations tend to think of public relations as a strategic management tool
Indicate whether this statement is true or false.
TRUE
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Which of the following opening statements is most likely to increase respondents’ willingness to participate in a phone survey?
a. “How are you today?” b. “I’m calling with a special offer.” c. “I’m calling to ask you to participate in a survey.” d. “I’m not selling anything.” e. I’m calling from the XYZ market research company.
Test anxiety is a form of receiver apprehension
Indicate whether the statement is true or false
In a probability sample, members are chosen:
a. at random. b. on the basis of demographic characteristics. c. in clusters. d. after they first volunteer to participate.
The best method for organizing a speech is:
A. Outlining the points B. Summarizing ideas into paragraph form C. Creating a system of symbols to remind the speaker of what to say D. All of the above are good methods