Which three groups of customers can help expand a firm's market demand?
What will be an ideal response?
Every product class has the potential to attract buyers who are unaware of the product or are resisting it because of price or lack of certain features. A company can search for new users among three groups: those who might use it but do not (market-penetration strategy), those who have never used it (new-market segment strategy), or those who live elsewhere (geographical-expansion strategy).
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The summary of benefits close is extremely useful if it targets a specific prospect's personality.
Answer the following statement true (T) or false (F)
Which of the following statements is true with regard to technology management and service support functions?
a. Technology management and service support functions refer to management issues outside the firm b. With technology management, we are continuously looking for ways to improve the design of facilities and engineer our processes to make our production more efficient. c. Interfaces with respect to technology management are more challenging than those of interfaces with first-tier suppliers. d. Interfaces with respect to first-tier suppliers are more challenging than those of interfaces with second-tier suppliers.
The City of Chicago would best be described as which of the following?
a. A corporation formed pursuant to the Model Business Corporation Act. b. A close corporation. c. A public corporation. d. A domestic corporation.
If a product is labeled "fresh" it may either be raw, unprocessed food or frozen food, so long as it was frozen fresh
a. True b. False Indicate whether the statement is true or false