Which of the following is true of direct and digital marketing?
A) Its marketing message is fixed and does not change according to the customer's requirements.
B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
C) It is presented as company news rather than as a sales-directed communication.
D) It does not involve any interaction between the company and its customers.
E) It is an impersonal promotion tool that hinders two-way communication.
B
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Adam Inc uses a perpetual inventory system. Jan. 1 On hand, 10 units at $2 each $ 20 4 Sold 8 units for $10 each 80 22 Purchased 50 units at $4 each 200 26 Sold 48 units for $10 each 480 If Adam uses the FIFO method, how much is ending inventory on January 31?
a. $ 12 b. $ 16 c. $ 40 d. $ 8
Saturn Corporation issued $300,000 par value 10-year bonds at 107 on January 1, 20X3, which Star Corporation purchased. On July 1, 20X7, Pluto Corporation purchased $120,000 face value of Saturn bonds from Star. The bonds pay 12 percent interest annually on December 31. The preparation of consolidated financial statements for Saturn and Pluto at December 31, 20X9, required the following consolidation entry: Bonds Payable 120,000 Premium on Bonds Payable 2,520 Interest Income 14,760 Investment in Saturn Corporation Bonds 118,920 Interest Expense 13,560 Investment in Saturn Corporation Stock 3,120 NCI in NA of Saturn Corp. 1,680 Based on the information given above, what amount did Pluto pay when it purchased the bonds on July 1,
20X7? A. $118,620 B. $117,220 C. $118,920 D. $118,020
Which of the following is a methodological application of focus groups?
A) obtaining impressions of new product concepts B) generating alternative courses of action C) Both B and D are correct. D) generating hypotheses that can be tested quantitatively
The independence hypothesis suggests that the cost of equity decreases as financial leverage
increases. Indicate whether the statement is true or false