Coupons, trade shows, calendars, sweepstakes, and sales contests are all examples of
A. personal selling.
B. mass selling.
C. sales promotion.
D. advertising.
E. publicity.
Answer: C
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Which of the following is not true about the work sheet for a merchandising company?
a. It is required by generally accepted accounting principles (GAAP); b. The purchases account is not adjusted; c. The cost of goods sold account in the unadjusted trial balance is a clue to the inventory method used by the company; d. The inventory short and over account may be part of an adjustment to the trial balance; e. It helps a company prepare its financial statements
When practicing a presentation, one way to increase your confidence is to visualize success
Indicate whether the statement is true or false.
Products that have a place in our everyday conversations are commonly known as
A) artifacts. B) brands. C) core competencies. D) collections. E) perceptual frames.
Which of the following is included in the cost of constructing a building?
A) insurance costs during construction B) cost of paving parking lot C) cost of repairing vandalism damage during construction D) cost of removing the demolished building existing on the land when it was purchased