The small file placed on the computer of a customer who visits a website that helps to track the customer and infer the customer's interests is called a(n)
A. reminder.
B. identity tag.
C. cookie.
D. product.
E. target chip.
Answer: C
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The number of shares of issued stock equals
a. unissued shares minus authorized shares. b. outstanding shares plus treasury shares. c. subscribed shares plus outstanding shares. d. authorized shares minus treasury shares.
The ________ is a document that includes an assessment of the marketing situation, marketing objectives, and marketing initiatives
A) marketing mix B) marketing plan C) value proposition D) value chain E) management plan
Alex International needs 20,000 units of a certain part to use in its production cycle. If Alex buys the part from Nicole Company instead of making it, Alex could not use the released facilities in another activity; thus, all of the fixed overhead applied will continue regardless of what decision is made. Accounting records provide the following data: Cost to Alex to make the part: Direct
materials $ 4.00 Direct labor 9.00 Variable overhead 12.00 Fixed overhead applied 9.00 Cost to buy the part from the Nicole Company 26.00 What should Alex's decision be, and what is the total cost savings that would result? A) Buy, $180,000 B) Buy, $20,000 C) Make, $180,000 D) Make, $20,000
The ________ environment includes all the uncontrollable forces originating outside the home country that surround and influence the firm.
Fill in the blank(s) with the appropriate word(s).